Following the diploma in social media & marketing at NEXGEN Campus would be a great opportunity for students to be professionals in using the best tools that are available in global marketing methodologies. Social media & marketing is the process of gaining traffic or attention through social media channels. By following this course you will learn the power of social media which can be used to utilize products and services, marketing strategies through media channels to achieve the maximum customer base.
Following is the course content for Diploma in Social media & marketing.
- What is / Why Social Media?
- Social Networks
- Social Consumers and Community
- Using Social Media to Build Personal and Corporate Brands
- Identifying Target Audience
- Rules of engagement
- Social Media Marketing Strategy and Integrated Marketing Communications
- Social Media Marketing Plan
- Social Media Monitoring
- Social CRM